Research on Hotel Booking Behavior is Not Reserved
DDI: 84/100
Attitudes toward hospitality vendors shift like the wind and tracking studies abound to keep abreast of changing consumer travel behavior. Harris Interactive, here, presents some hard-to-find data on browse-to-buy activities among dot com travel companies that may surprise some marketers in the industry. Of particular note is that frequent online shoppers, those who say they research online more than seven times per year,
rate visuals as “very important” (37%), more often than any other factors for travel sites. Something to consider when adopting online strategies to reach consumers with discretionary income to burn.
Attitudes toward hospitality vendors shift like the wind and tracking studies abound to keep abreast of changing consumer travel behavior. Harris Interactive, here, presents some hard-to-find data on browse-to-buy activities among dot com travel companies that may surprise some marketers in the industry. Of particular note is that frequent online shoppers, those who say they research online more than seven times per year,
rate visuals as “very important” (37%), more often than any other factors for travel sites. Something to consider when adopting online strategies to reach consumers with discretionary income to burn.
posted by Darren Bosik at
Friday, February 17, 2006
