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The Data Dump

Thursday, February 16, 2006

Pew Research Reveals Web is Choice Medium for Fun

DDI: 93/100

You can always count on Pew Internet for reliable, credible data on consumer Web surfing habits. This latest study builds the ever-morphing picture of how people use the Web. Widespread coverage to date has been fair and accurate, too, and the Data Dump Index reflects this. Marketers that need confirmation that consumers use the Web for activities unrelated to shopping, purchase research, and e-mail can look here to find these data among several key demographics.