Comparative Estimates on Valentine's Day Spending

Consumer Spending on Valentine's Day 

A spate of consumer surveys on their spending amounts for Valentine's Day confirms increases from last year. The Data Dump algorithms consider these survey results and conclude that spending on average will increase to $79 for 2006 (see graph). Marketers should note that this is likely due to increases in discretionary income that stem from improvements in the overall economy and generalized good feelings among consumers. But factors such as these could be fleeting and marketing plans around other impending heavy spending holidays (such as St. Patrick's Day and Easter) could prove less fruitful.