Wealth Survey Fails to Hit Data Lottery
DDI: 48/100
Don't be persuaded by the headline to the story linked above about this survey that examines consumer wealth accumulation strategies. The 20% of Americans who claim the lottery will pave their way to riches are likely part of a convenience sample that Opinion Research used to gather data for this puff piece to promote a website called "America Saves," which incidentally is sponsored by its client and a host of others. Marketers who need data on consumer saving attitudes should seek more reliable alternative data sources.
Don't be persuaded by the headline to the story linked above about this survey that examines consumer wealth accumulation strategies. The 20% of Americans who claim the lottery will pave their way to riches are likely part of a convenience sample that Opinion Research used to gather data for this puff piece to promote a website called "America Saves," which incidentally is sponsored by its client and a host of others. Marketers who need data on consumer saving attitudes should seek more reliable alternative data sources.
posted by Darren Bosik at
Monday, January 16, 2006
