Investors Fail "Survivor Skills" Test
Data Dump Index: 92/100
A treasure-trove of unique data points on consumer attitudes and behavior toward personal finance and investors awaits executives and marketers who need only skim through the bullet points in the summary (linked above). We applaud Securities Investor Protection Corporation (SIPC)/Investor Protection Trust (IPT)for its well-thought methodology, particularly its openness with the 4 percent error margin on the critical data that could largely affect marketing messages aimed at money-conscious consumers. Bravo!
A treasure-trove of unique data points on consumer attitudes and behavior toward personal finance and investors awaits executives and marketers who need only skim through the bullet points in the summary (linked above). We applaud Securities Investor Protection Corporation (SIPC)/Investor Protection Trust (IPT)for its well-thought methodology, particularly its openness with the 4 percent error margin on the critical data that could largely affect marketing messages aimed at money-conscious consumers. Bravo!
posted by Darren Bosik at
Monday, January 02, 2006
