High-End Shopper Gift Budgets Nearly Double Others, says Survey

Data Dump Index: 87/100

Shopping in America's intercept study earns high marks on execution and thoughtful analysis of these data on spending patterns and attitudes of affluent holiday shoppers. Marketers take note of the parallels drawn between mainstream and upscale segments and incorprate these findings in go-to-market strategies for messages that target buyers of high-ticket items.