Survey Highlights Consumer Frustration With Holiday Shopping

Data Dump Index: 81/100

Marketers for big box retailers entering the year-end holiday home stretch will find these data useful for targeting last-minute shoppers searching for popular off-the-shelf items. Some 30 percent of consumers said they are willing to travel 50 miles or more from their homes in hopes of finding that perfect gift at another store when it is out of stock at their favorite shopping location.