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The Data Dump

Friday, December 09, 2005

Holiday Shoppers Only Nearing Halfway Mark

Data Dump Index: 68/100

Year-end holiday-related data continues to flood marketers minds and this survey is no exception. We have seen several citing average consumer spending and the range appears to be between $480 and $725 when you take a reasonable average. We will continue to monitor and aggregate seasonal survey numbers as they arise and encourage marketers to monitor this blog as they plan first quarter post-holiday consumer campaigns.