New Survey Reveals Older Americans' Attitudes Toward Sleep and Healthy Aging

Data Dump Index: 78/100

This is the third survey on sleep deprivation research we've covered in a month and we're curious about the need for these data. Since this survey, by the ILC with Gallup, is not inherently tied to any prescription or OTC pharmaceutical manufacturer, marketers can "rest easy" that there is good figures here on which to leverage for campaigns targeted at the mature market.