Online Users Getting Used to Spam
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Data Dump Index: 81/100
Media Reach: 10
Sample Frame: 7
Interview Bias: 4
Chronology of Interviews: 8
How does the media interpret the results:9
How does the media present the results to the public: 8
PR factor: 10
Public perception: 9
Weighting of data: 5
Sponsored survey: 7
Survey method: 4
We normally praise Pew studies but are leery about this study largely due to the timing and method of the data collection. Marketers to spam-conscious prospects should, however, heed much of the insights of this report.
Data Dump Index: 81/100
Media Reach: 10
Sample Frame: 7
Interview Bias: 4
Chronology of Interviews: 8
How does the media interpret the results:9
How does the media present the results to the public: 8
PR factor: 10
Public perception: 9
Weighting of data: 5
Sponsored survey: 7
Survey method: 4
We normally praise Pew studies but are leery about this study largely due to the timing and method of the data collection. Marketers to spam-conscious prospects should, however, heed much of the insights of this report.
posted by Darren Bosik at
Monday, April 11, 2005
