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The Data Dump

Tuesday, March 08, 2005

Survey Reveals Most Patients Uncomfortable Confronting Medical Personnel

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Data Dump Index: 28/100

Marketers of health-related products would learn little about patient attitudes from this study. We believe, without seeing the complete results, that this is based on a biased sample of potential book buyers and that the study is much too promotionally-driven to have any meaningful impact on consumers.