Merrill Lynch Survey of Baby Boomers is Booming with Good Data
dBusinessNews story
Data Dump Index: 98/100
We are confident that marketers to baby boomers and new retirees can benefit from this study. Harris has taken great strides to weight the data effectively enough to minimize error and maximize the pool of responses from a rather complicated phone and online survey.
Data Dump Index: 98/100
We are confident that marketers to baby boomers and new retirees can benefit from this study. Harris has taken great strides to weight the data effectively enough to minimize error and maximize the pool of responses from a rather complicated phone and online survey.
posted by Darren Bosik at
Friday, February 25, 2005
