survey, data, research, market, marketing, business

The Data Dump

Monday, February 14, 2005

Bad breath can be kiss of death, Close-Up survey says

Washington Times article

Data Dump Index: 46/100

We're surprised at the coverage The Washington Times has given to this highly product promotional survey by the manufacturer of Close-Up toothpaste. While we can appreciate the Valentine's Day angle, we would have expected the media to at least question the validity of the survey methodology instead of arbitrarily quoting percentages and interviewing third-party book promoters.