Survey: Wealthy Clip Coupons

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Data Dump Index: 68/100

While we have confidence in Michael Weiss' expertise in consumer behavior, we are a bit dubious about the sampling in this survey. Were the affluent respondents randomly selected and did they know of Mr. Weiss' prior work in clustering research? Marketers to affluent Americans would likely find value in Mr. Weiss' new book, but should cautiously heed these survey data.