Survey Probes Technology Preferences of Home Buyers
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Data Dump Index: 55/100
The research firm has not provided access to the questionnaire for this online survey, which was sponsored by numerous home-products retailers. We question whether the questions were stacked with product-related hints. Marketers should heed the 5% error margin and proceed cautiously with these results when crafting messages to technology-savvy home buyers.
Data Dump Index: 55/100
The research firm has not provided access to the questionnaire for this online survey, which was sponsored by numerous home-products retailers. We question whether the questions were stacked with product-related hints. Marketers should heed the 5% error margin and proceed cautiously with these results when crafting messages to technology-savvy home buyers.
posted by Darren Bosik at
Thursday, February 17, 2005
