Survey Finds Differences Between Harley and Sport Bike Riders Go Beyond Bike Type

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Data Dump Index: 38/100

Progressive Insurance's survey, we feel, oozes with self-promotion, although they admit it was conducted as a "tongue-in-cheek" exercise. Harley Davidson and other cycle makers certainly do not need the added exposure. Marketers of products for active lifestyle consumers should cautiously integrate these results into their customer communications messaging strategy.