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The Data Dump

Wednesday, September 21, 2005

Uniroyal Tire Survey Finds Increased Attention to Tire Air Pressure

Data Dump Index: 44/100

Uniroyal's attempt to optimize publicity during a U.S. fuel price crisis by spinning tire safety data makes these survey data unreliable. Marketers to safety-conscious consumers, particularly those targeting automobile buyers, should steer clear of this tired report.