Survey Finds Most Americans Have Sleep Trouble

Survey Finds Most Americans Have Sleep Trouble

Data Dump Index: 57/100

Media Reach: 8
Sample Frame: 3
Interview Bias: 5
Chronology of Interviews: 2
How does the media interpret the results: 5
How does the media present the results to the public: 5
PR factor: 6
Public perception: 10
Weighting of data: 6
Sponsored survey: 5
Survey method: 2

Gobs of pertinent data lie behind the drowsy coverage of this sleep study. Marketers should click over to the Sleep Foundation site where they can digest details on various sleeper/buyer segments.