Sleepy Data in Sleep Survey
Data Dump Index: 52/100
The National Sleep Foundation, commissioned by Procter & Gamble, has garnered loads of exposure for these data on sleeplessness among children. P&G's Pampers brand has lots to gain from bloodshot-eyed parents who "absorb" this information since insomniac kids are more likely to stay in diapers longer. But marketers to the Gen-Y segment need only dream that more credible data lie out there somewhere.
Marketing
The National Sleep Foundation, commissioned by Procter & Gamble, has garnered loads of exposure for these data on sleeplessness among children. P&G's Pampers brand has lots to gain from bloodshot-eyed parents who "absorb" this information since insomniac kids are more likely to stay in diapers longer. But marketers to the Gen-Y segment need only dream that more credible data lie out there somewhere.
Marketing
posted by Darren Bosik at
Monday, October 24, 2005
