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The Data Dump

Sunday, October 30, 2005

Survey Finds Americans Ill-Prepared for Disasters

Data Dump Index: 68/100

We question the demographic composition of the 1,005 adults in the sample since the phone survey could have skewed toward respondents whose domiciles are more prone to natural disasters. Otherwise, marketers might find a maelstrom of good data to pick from when creating targeted campaigns to risk averse consumers.