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The Data Dump

Tuesday, November 01, 2005

Luxury Institute Survey Uncovers What Pubs Wealthy Read

Data Dump Index: 86/100



We hold in high esteem The Luxury Institute's proprietary research on the attitudes and behaviors of the U.S. wealthy consumer. This survey on their reading habits adds another good piece to the puzzle of what those with money like to do and buy. Marketers to this high-profile demographic should heed these results when targeting media to reach this segment.