Survey Profiles Last-Minute Shoppers
Media Reach: 9
Sample Frame: 8
Interview Bias: 2
Chronology of Interviews: 10
How do the media interpret the results: 6
How do the media present the results to the public: 6
PR factor: 10
Public perception: 9
Weighting of data: 6
Sponsored survey: 9
Survey method: 9
Data Dump Index: 84/100
I encourage marketers who need to profile habits/attitudes of impulsive and procrastinating consumers to plow through the data from this survey of last-minute holiday shoppers. There's highly objective evidence here on why they buy during the year-end holiday rush and it's tied nicely to some personal demographics, including religious beliefs. We regret there's no deep dive, however, into the Black Friday shopper segment.
Sample Frame: 8
Interview Bias: 2
Chronology of Interviews: 10
How do the media interpret the results: 6
How do the media present the results to the public: 6
PR factor: 10
Public perception: 9
Weighting of data: 6
Sponsored survey: 9
Survey method: 9
Data Dump Index: 84/100
I encourage marketers who need to profile habits/attitudes of impulsive and procrastinating consumers to plow through the data from this survey of last-minute holiday shoppers. There's highly objective evidence here on why they buy during the year-end holiday rush and it's tied nicely to some personal demographics, including religious beliefs. We regret there's no deep dive, however, into the Black Friday shopper segment.
posted by Darren Bosik at
Thursday, December 08, 2005
