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The Data Dump

Monday, November 14, 2005

Americans Trust Traditional News Sources Most, Says Harris Poll

Data Dump Index: 78/100

This blatant red flag for this survey about trusted news sources is that it's sponsored by the Public Relations Society of America. However, marketers looking to make educated media decisions can leverage these data for their next consumer-focused campaign but should be cautiously optmistic on the results related to Congressional and business executives.