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The Data Dump

Thursday, November 10, 2005

I'm Sceptical About IM Survey

Data Dump Index: 54/100

This is the third annual AOL survey on instant messaging trends and the results, not surprisingly, show an increase in overall use of the communication tool. This upward scale is likely due to AOL's base of respondents that skews toward younger members. High-tech marketers to consumers who prefer real-time communications should cautiously approach these data before setting campaign plans.