Travel Survey Will Likely Have Far Reach

Data Dump Index: 66/100

Media Reach: 10
Sample Frame: 7
Interview Bias: 4
Chronology of Interviews: 2
How does the media interpret the results:2
How does the media present the results to the public: 6
PR factor: 10
Public perception: 9
Weighting of data: 5
Sponsored survey: 7
Survey method: 4

We are cautiously optimistic on the validity of this survey of end-of-year travelers, given that sponser American Express could have interviewed mostly customers to target them with travel premiums and promotions. But marketers looking for data on spontaneous and adventursome consumers could find some value in pouring over these numbers in conjunction with travel-related consumer-focused campaigns.