Shipping Critical to Online Buying Experience, Says UPS

Data Dump Index: 65/100

Media Reach: 10
Sample Frame: 2
Interview Bias: 2
Chronology of Interviews: 2
How does the media interpret the results:8
How does the media present the results to the public: 6
PR factor: 10
Public perception: 9
Weighting of data: 4
Sponsored survey: 8
Survey method: 4

Marketers to online purchasers should sail past these data given the sponsor is a premier provider of shipping services to e-commerce vendors. The Synovate panel respondents, while likely pre-screened to qualify, would better be supplanted by a random sample of online shoppers polled during earlier in the year when holiday shopping is less top of mind.