Survey Reveals That Online Shoppers Admit to Giving Inappropriate Gifts
Data Dump Index: 38/100
Marketers building profiles of online shoppers need only ignore these data on holiday gifts since the survey is grounded on a convenience sample of point-of-purchase shoppers. Moreover, the segments quoted are likely not projectable to the online shopping universe given this inherent response bias.
Marketers building profiles of online shoppers need only ignore these data on holiday gifts since the survey is grounded on a convenience sample of point-of-purchase shoppers. Moreover, the segments quoted are likely not projectable to the online shopping universe given this inherent response bias.
posted by Darren Bosik at
Monday, December 19, 2005
