Survey on Disaster Donations Has Little to Give

Data Dump Index: 28/100

We're appalled by the lack of thought put into the design of this survey and its inability to substantiate or validate hypotheses around charitable donations to disaster relief causes in light of their recent urgency. We appeal to the sponsors to redo the study by outsourcing it to a well-qualified market research vendor given the potential value of the findings to marketers and executives who need to understand the attitudes and trends among philanthropic consumers.