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The Data Dump

Saturday, December 31, 2005

Do More Women Tune In To Podcasts?

Linux Pipeline | Survey: More Women Tune In To Podcasts

Data Dump Index: 77/100

The convenience sample backing these data would likely skew the results toward technology embracing adults who enjoy the real-time luxuries afforded by online and pod media. The larger trend data, however, moves us to encourage marketers exploring podcasts to place them on their near-term radar when looking to capture mindshare among female consumers.