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The Data Dump

Wednesday, December 21, 2005

No Mystery Here -- Holiday Customer Service Poor

Data Dump Index: 54/100

Mystery shoppers investigating the quality of customer service at retail locations nationwide found lots of helplessness and little upselling at the counter. Point-of-sale marketers positioning add-on products, such as gift cards, should consider investigating the year-end holiday track record of a retailer's customer service quality before considering campaigns that target shoppers at their registers.