Marketers Should Relish C-Suite Data in Entrepreneur Survey
Data Dump Index: 89/100
Media Reach: 10
Sample Frame: 10
Interview Bias: 9
Chronology of Interviews: 9
How do the media interpret the results: 9
How do the media present the results to the public: 9
PR factor: 9
Public perception: 8
Weighting of data: 8
Sponsored survey: 8
The C-suite segment can be the most elusive opinions to capture in any B2B market research endeavor and that is why marketers should relish the data in this Entrepreneur magazine survey. Be careful, however, not to make general projections of these nuggets to attitudes and behaviors of Fortune 500 executives.
Media Reach: 10
Sample Frame: 10
Interview Bias: 9
Chronology of Interviews: 9
How do the media interpret the results: 9
How do the media present the results to the public: 9
PR factor: 9
Public perception: 8
Weighting of data: 8
Sponsored survey: 8
The C-suite segment can be the most elusive opinions to capture in any B2B market research endeavor and that is why marketers should relish the data in this Entrepreneur magazine survey. Be careful, however, not to make general projections of these nuggets to attitudes and behaviors of Fortune 500 executives.
posted by Darren Bosik at
Thursday, December 22, 2005
