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The Data Dump

Tuesday, January 10, 2006

Good Deal of Data in Dealmaker's Survey

Data Dump Index: 68/100

B2B marketers should take note of these survey results for near-term strategic planning of executions around customer satisfaction and loyalty metrics. Although the sample profile consists entirely of ACG customers, we trust that the landscape of M&A activity will continue to accelerate, thus directly affecting how customers of the businesses in the industries surveyed will continue to patronize them during at least the next three years.