And The Survey Says: 'GENTLEMEN, SHARPEN YOUR PENCILS!'
Data Dump Index: 23/100
This survey earns one of the lowest Data Dump Index scores in months due to the lack of methodology or sample profile insights in the press release and several media reports to date. We have had a difficult time uncovering more information on the validity of these data and urge marketers of feminine products and services to ignore these data when planning near-term campaigns for Valentine's Day. No doubt better holiday-related survey data will emerge soon.
This survey earns one of the lowest Data Dump Index scores in months due to the lack of methodology or sample profile insights in the press release and several media reports to date. We have had a difficult time uncovering more information on the validity of these data and urge marketers of feminine products and services to ignore these data when planning near-term campaigns for Valentine's Day. No doubt better holiday-related survey data will emerge soon.
posted by Darren Bosik at
Thursday, January 05, 2006
