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The Data Dump

Wednesday, January 04, 2006

Back to Work: Survey Shows Inadequate Email Storage and Search Features are Hampering Employee Productivity

Data Dump Index: 84/100

The inherent value in these results, we feel, is not in the e-mail archiving dilemma this summary professes, but rather in the potential opportunities for marketers to target affluent, well-educated adults via e-mail campaigns to their employment addresses. Coupled with these data, and given that a large percentage of similar employees conduct online shopping at the office, a well-crafted message with click-throughs to retail sites would likely be highly successful.