Back to Work: Survey Shows Inadequate Email Storage and Search Features are Hampering Employee Productivity
The inherent value in these results, we feel, is not in the e-mail archiving dilemma this summary professes, but rather in the potential opportunities for marketers to target affluent, well-educated adults via e-mail campaigns to their employment addresses. Coupled with these data, and given that a large percentage of similar employees conduct online shopping at the office, a well-crafted message with click-throughs to retail sites would likely be highly successful.