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The Data Dump

Tuesday, January 03, 2006

Poll Finds Chinese Citizens Happier in 2005

Data Dump Index: 71/100

Government sponsored surveys like these, unless administered for census purposes, tend to underrepresent certain demographic segments, such as financial status, to optimize impact on public opinion. We are dubious of the figures quoted here on material life and education level and encourage marketers planning Asian-focused campaigns to cautiously tread here.