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The Data Dump

Monday, January 09, 2006

CMOs Plan to Increase Online Ad Budgets by 30 Percent

Now and then we react to news affecting marketing professionals. Here we have a survey of CMOs that shows they plan to up their online ad spending by nearly a third this year. Although we cannot assertively back the validity of the findings, we believe wholeheartedly the marketing spending mix is veering towards online for the foreseeable future.