survey, data, research, market, marketing, business

The Data Dump

Wednesday, January 25, 2006

55% of U.S. Small Business Owners Expect Strong Valentine's Day Sales, According to Survey

Data Dump Index: 39/100

Watch out when vendors survey their customers to create fodder for promotional and puff pieces pushing their business -- the data are fodder, too. Here we have an e-mail marketing list manager asking its clients about online campaign use and leveraging Valentine's Day as a hook. Fodder in, fodder out!