Too Many Disconnects in Sprint's Wireless Phone User Survey
DDI: 55/100
With wireless phones rapidly growing as a direct marketing and advertising channel, executives promoting products to technology-conscious consumers will find only a smattering of worthwhile data points in this study. Among them: Respondents use their camera phone while shopping (18 percent), to retrieve maps or directions (63 percent) and for business purposes (15 percent). But that's about it. Also note the sample favors females and consists entirely of current cell phone users.
With wireless phones rapidly growing as a direct marketing and advertising channel, executives promoting products to technology-conscious consumers will find only a smattering of worthwhile data points in this study. Among them: Respondents use their camera phone while shopping (18 percent), to retrieve maps or directions (63 percent) and for business purposes (15 percent). But that's about it. Also note the sample favors females and consists entirely of current cell phone users.
posted by Darren Bosik at
Wednesday, January 18, 2006
