Survey Houses Home Buyer Data

DDI: 67/100

With the seller's housing market waning, this survey of home buyers might have been done at an inappropriate time, although the respondent base is culled from a database of deeds and might not reflect attitudes of recent purchase experiences. Nonetheless, the demographic data alone is worth a look if marketers need information to complete their profiles of consumers of high-priced investments that require some kind of long-term commitment.