Super Bowl Ads Miss Mom Market, Says Survey
DDI: 38/100
Expect weak projectable data to the overall "mom" population from this haphazard study of mothers who watch the big game. For directional purposes, however, marketers interested in the sports and leisure habits of American mothers might glance at the press release (linked above) but nothing more. We find this study more about promoting the coalition that sponsored it than the motherly advertising media buying advice it portends.
Expect weak projectable data to the overall "mom" population from this haphazard study of mothers who watch the big game. For directional purposes, however, marketers interested in the sports and leisure habits of American mothers might glance at the press release (linked above) but nothing more. We find this study more about promoting the coalition that sponsored it than the motherly advertising media buying advice it portends.
posted by Darren Bosik at
Monday, January 23, 2006
