Ads On Google Better Than Other Engines, says Survey
DDI: 88/100
We know Google is king of onlne ad-related search results. But beyond the mediocre facts in Outsell's simple survey of online advertisers lie some notable nuggets that marketers might find useful -- among them that Outsell predicts that online marketing spending would grow by 19 percent, with search marketing increasing by 26 percent. Print spending, by contrast, will increase by an estimated 3.3 percent, while TV and radio will grow by a mere 2.4 percent.
We know Google is king of onlne ad-related search results. But beyond the mediocre facts in Outsell's simple survey of online advertisers lie some notable nuggets that marketers might find useful -- among them that Outsell predicts that online marketing spending would grow by 19 percent, with search marketing increasing by 26 percent. Print spending, by contrast, will increase by an estimated 3.3 percent, while TV and radio will grow by a mere 2.4 percent.
posted by Darren Bosik at
Thursday, February 02, 2006
