Kiss Off Data in Valentine's Surveys

We expect a crop of surveys to emerge this week on the consumer spending patterns and totals around Valentine's Day. Marketers should be cautious of the data sources, which have been notorious for their overabundent use of convenience samples and loaded questionnaires to generate dubious results. The above links are two such examples that showcase how companies leverage the holidays to push hidden product promotions among vacuous factoids. How sweet it is?