Survey on Video Games Scores Lots of Media Points
DDI: 70/100
Lots of coverage to be found in print, online, and over the airwaves for this little diddy on daddy's and mommy's attitudes toward gaming. But unless the full AP story appears, marketers might miss the full picture: that respondents were surveyed just prior to the year-end holiday buying rush when video games are top-of-mind for purchase intent; their answers might have been justifying the large expense on the product.
Lots of coverage to be found in print, online, and over the airwaves for this little diddy on daddy's and mommy's attitudes toward gaming. But unless the full AP story appears, marketers might miss the full picture: that respondents were surveyed just prior to the year-end holiday buying rush when video games are top-of-mind for purchase intent; their answers might have been justifying the large expense on the product.
posted by Darren Bosik at
Friday, January 27, 2006
