survey, data, research, market, marketing, business

The Data Dump

Tuesday, January 31, 2006

Cellphones top list of business travelers gripes

DDI: 81/100

Carlson Wagonlit Travel included global prospects and customers in its respondent base -- a good sign to balance the potential results bias toward heavy travelers. The inherent value for marketers here might be what is positioned as a pet peeve among travelers -- that 61% of respondents would like to see the end of cellphones on planes. Those attempting to reach business travelers with text-to-cell messages might put this data in their back pocket before planning their next campaign.