Ipsos Poll on Music Habits Skews Older
Data Dump Index: 71/100
Further inspection of the topline results to this Ipsos/AP telephone poll on music purchasing habits shows that more than one-third of the respondents were aged 50+, hardly the demographic for accurately predicting market effects for downloadable music sales. However, the survey does shed some bright lights on points of music purchase and music tastes. Marketers in need of these insights might have Ipsos replay the numbers on the younger segments to tune into their needs more specifically.
Further inspection of the topline results to this Ipsos/AP telephone poll on music purchasing habits shows that more than one-third of the respondents were aged 50+, hardly the demographic for accurately predicting market effects for downloadable music sales. However, the survey does shed some bright lights on points of music purchase and music tastes. Marketers in need of these insights might have Ipsos replay the numbers on the younger segments to tune into their needs more specifically.
posted by Darren Bosik at
Monday, February 06, 2006
