Online Security Firm Develops Internet Confidence Index
DDI: 81/100
At first glance of the press release (linked above), marketers in high-tech might wince at the methodology and credibility of the Index, developed by an online security firm. But I beg to differ. Here we have the beginnings of what could amount to be a valid source of consumer and business confidence in online transactions and commerce. With a little further development, marketers might now have a source to benchmark the "safety" of their online campaigns against an independent benchmark.
At first glance of the press release (linked above), marketers in high-tech might wince at the methodology and credibility of the Index, developed by an online security firm. But I beg to differ. Here we have the beginnings of what could amount to be a valid source of consumer and business confidence in online transactions and commerce. With a little further development, marketers might now have a source to benchmark the "safety" of their online campaigns against an independent benchmark.
posted by Darren Bosik at
Wednesday, February 15, 2006
