Finance Magazine Surveys Readers on Retirement Knowledge
DDI: 55/100
The stories I've seen on this research so far seem to regurgitate Kipplinger's press release on its phone survey, which likely included the bias of its readers. As such, I cannot recommend that marketers gathering data on seniors and retirement attitudes tied to financial habits look too closely at these results. Time is better spent digging through more sophisticated studies, such as those done by mutual fund companies or third-party research firms.
The stories I've seen on this research so far seem to regurgitate Kipplinger's press release on its phone survey, which likely included the bias of its readers. As such, I cannot recommend that marketers gathering data on seniors and retirement attitudes tied to financial habits look too closely at these results. Time is better spent digging through more sophisticated studies, such as those done by mutual fund companies or third-party research firms.
posted by Darren Bosik at
Monday, February 13, 2006
