IndustryWeek Exposes Nonsense in Survey Data

Now and then I like to recognize those in business media who jump on my data dump bandwagon and dig up the mucky and murky surveys that come across their desks. Here, IndustryWeek reporter Traci Purdum does justice to divulging the puffery in holiday-timed surveys and other PR survey "data." My favorite insight of hers is that the media are actively looking for good metrics to fill story holes -- but there is just not enough out there. Note to Traci and other journalists -- we're here to help!