Dubious Research Highlight College Grad Online Habits

DDI: 47/100

The two studies summarized here (linked above) do little for marketers to see the full picture of the Web purchase habits of the recent college graduate demographic. Tainting the results is the questionable motive of the two companies sponsoring the research, both of whom target the under 30 crowd as the crux of their customer base. These data should bear no influence on marketers purchasing online ads as a lead generating mechanism or click-through purchase system in the near term.