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The Data Dump

Thursday, September 14, 2006

Survey Links Snacks with Guilt

DDI:72

This Dole-commissioned poll of women only is but a shill for its nutrition institute that promotes healthy eating of, naturally, Dole fruits and vegetables. Should any categorical data correlate in this survey, such as guilt and type of food, marketers of food products would be better served by looking for more relevant, and reliable, information elsewhere. The Data Dump Index of such snack food leaders as Frito Lay (DDI, 133) and even Pringles (DDI, 109) are not affected by the release of this survey.